By Ryan King | New York Post
The Pentagon rolled out a pulse-pounding new ad for Memorial Day weekend at the Coca-Cola 600 Sunday, narrated by Defense Secretary Pete Hegseth and President Trump, that touted efforts to root out wokeness in the military.
Declaring that America’s fighting men and women are “laser-focused on our mission,” the spot shows service members taking part in intense training drills and battlefield combat while dramatic music swells and excerpts from speeches delivered by Trump and Hegseth play in the background.
“No more distraction, no more electric tanks, no more gender confusion, no more climate change worship. We are laser-focused on our mission of warfighting,” the defense secretary proclaims.
Trump then declares that the US will measure military success “not only by the battles we win, but also by the wars we end.”
The ad, titled “Peace through Strength,” was blasted out on the Pentagon’s social media platforms Sunday. A Pentagon spokesperson told The Post that the ad had been produced using old footage.
In the spot, Hegseth also hails the “incredible” young men and women who are “giving up the best years of their lives” to serve their country.
“Through our power and might, we will lead the world to peace,” Trump crows. “Our friends will respect us. Our enemies will fear us, and the whole world will admire the unrivaled greatness of the United States military.
“We will replenish the pride of our armed forces, end the recruitment crisis.”
In recent years, the US military has struggled to bring in new members. In 2022, the Army fell about 25% short of its recruitment quota and failed to meet its goal again the following year. The Navy and Air Force also fell short of their recruiting objectives by several thousand in 2023.
Resolving the recruitment crisis has been a top goal for Hegseth, who believes his anti-woke crusade will aid in that effort.
“We don’t fight because we hate what’s in front of us,” the defense secretary says in the ad. “We fight because we love what’s behind us.”
Last week, the House passed the One Big Beautiful Bill Act, which increases military spending by $150 billion for projects including Trump’s Golden Dome space-based missile defense system and expanding shipbuilding capabilities.
First published on the New York Post
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