Army pulls ‘Be All You Can Be’ ads after on-screen narrator arrested

The Army paused its new multi-million dollar advertising campaign Sunday after its featured actor was arrested the day before, officials said.

Jonathan Majors, who stars as the on-screen narrator in the first wave of “Be All You Can Be” advertisements, faces charges of assault, strangulation and harassment, a New York Police Department official told Army Times.

The police official said officers responded to a 911 call shortly after 11:00 a.m. at an apartment in the city’s Chelsea neighborhood, where they found Majors and a 30-year-old woman with injuries to her head and neck. Officers did a “preliminary investigation” and arrested the actor.

The case involved a “domestic dispute,” police said. First responders took the woman to a local hospital. . . . (Read more on Military Times)

Army pulls Jonathan Major advertisement after ‘Creed’ actor is arrested for assault of a woman (Fox News, 26 Mar 23)

The U.S. Army is severing ties with actor Jonathan Majors for the time being, after the “Ant-Man and the Wasp: Quantumania” star was arrested in connection to a domestic dispute on Saturday.

“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office to the Army Times.

Majors’ narrates and appears on-camera during an advertisement from the “Be All You Can Be” campaign, airing during the NCAA men’s college basketball tournament or March Madness.

“While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.” DeFrancisco added. . . .  (read more)


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